1. 森林地：
本书还引用了许多著名企业的例子,如森林地(Timberland)、纽曼自制(Newman's Own)、沃尔玛(Wal-Mart)等等,这些企业全都藉由减少对大自然的损耗,成功降低大量成本,并获得财务上丰厚的报酬;除此之外,这些企业每年更不忘提拨钜额经费投入公益,
2. 天柏蓝：拉博.斯兰迪的<<有效执行>>一书里有一个天柏蓝(Timberland)的案例,就是因为这个案例,我对这个品牌印象大好.
3. 林地：
本书还引用了许多著名企业的例子,如森林地(Timberland)、纽曼自制(Newman's Own)、沃尔玛(Wal-Mart)等等,这些企业全都藉由减少对大自然的损耗,成功降低大量成本,并获得财务上丰厚的报酬;除此之外,这些企业每年更不忘提拨钜额经费投入公益,
1. The CEO says the campaign will involve Timberland customers beginning this year.
2. For five years Timberland has been planting trees years before it sold one pair of boots in China.
3. Timberland had another big city campaign in London, where they asked customers to " plant one on us ".
4. He notes that Timberland has used creative means to do this in big cities before.
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5. The president and CEO of Timberland admits he dresses modestly, but that is the " authentic Jeff ".
6. The deceased are interred in scattered places and blend into the timberland, making it impossible for outsiders to know where bodies have been laid to rest.