1. He believes that free trial use is the most efficient way to promote a new product in the marketing field.
2. In line with its global marketing strategy - word of mouth - it will target trial use with no advertising at all.
3. In order to test public reaction and learn more about marketing requirements, the Licensing Programme was operated on a trial basis starting from August 2004.
4. Jaynes has pledged that regardless of the final outcome of his trial, he will never again be involved in what he called the " email marketing business ".