1. 个人化：这部分是建立在消费者如何取得和操弄物的意义,物品是自我延伸的一个过程,透过消费促成认同. 消费者会经由同化(assimilating)、生产(producing)、个人化(personalizing)的方式作整合.
2. 个体化：pair work activities结对活动 | personalizing个体化 | prompts提示
1. Chen has just represented identity transformation of Taiwan people, and criticizes Beijing of misunderstanding and personalizing overall democratic dynamic within the island.