名词销售，经销，行销，商品销售业务; 市场学; 商品自生产者转移到消费者手中的一系列有关机能; 〈集合词〉市场购买的货品，适合市场上销售的货品
及物动词出售; 为出售提供
不及物动词卖; 买
Advertising-(广告)
A：We want to use the right marketing mix to reach our target market.
我们想要使用正确的行销媒体来达到市场目标。
B：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。
A：What media do you plan to use?
你们准备使用何种媒体？
B：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the internet first.
考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。
A：So that way, our advertising dollars would be focused on people we know are computer users.
这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。
B：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。
A：Will there be any direct mail?
会有任何广告邮件吗？
B：No. That would not be correct for a manufacturer like you. Leave that to the retailers.
没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。
A：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。
B：Great. We'll get started right away.
太好了。我们马上准备。
Getting Started-(成立公司)
A：Let's review our start-up plans. When do you think we will be able to move into our new office?
我们再看一遍我们的初步计划。你想什么时候我们可以搬进新的办公室？
B：Well, we can move in any time after July first, but moving in and actually getting started are two different things.
七月一号之后我们随时可以搬进去，不过搬进去和实际开始工作是两回事。
A：Good point. Anyway, I have our new marketing manager, Helen Parker, helping us get set up.
说得好。无论如何，我会要我们新任的市场经理，海伦.派克帮忙我们打点一切。
B：What is she doing?
她是做什么的？
A：She's overseeing the purchase of equipment and so forth.
她监督机器设备的采购等等。
B：Does she have a background in that sort of thing?
她有那方面的背景吗？
A：As a matter of fact, it turns out she practically ran her last company, from marketing to finance.
事实上，她上一个公司从行销到财务，实际上都是她在运作的。
B：I'm looking forward to meeting her.
我期待认识她。
A：Have you begun to investigate factories? I'm so glad we aren't going to try to run our own factory at first.
你开始调查工厂了吗？我很高兴我们没有先试图设立自己的工厂。
B：Yes, I've started. And I've found some good people for R and D, too. Then there are the art people designing our logos-
是的，开始了。我也替研发部门找了些好人才。然后有一些美术人员设计我们的商标——
A：Oh, no! Millions of details: logos, slogans, letterhead, name cards . . .
商标，标语，信头，名片……
B：You thought setting up a company was going to be easy?
你觉得创立一间公司会容易吗？
1. 市场营销学：早在八十年代初她便到法国系统了解和研究国外市场营销学理论和实践,回国后,率先为经济管理专业的学生开出了<<市场营销学>>(Marketing)的课程,为国家培养了大批高级人才,其中很多都已成为国内营销学界的著名专家学者.
1. 市场营销;营销
Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.
e.g. ...expert advice on production and marketing.
对生产和营销的专业建议
e.g. ...a marketing campaign.
营销活动
1. When afternoon comes, she changes into her business suit and becomes a marketing specialist at an English magazine.
2. Fudan University's business school will launch the country's first sports marketing MBA program next month, aiming to train professionals for the country's booming sports industry.
3. The US Government places stringent restrictions on the marketing network and business scope of foreign banks.
4. The company got the necessary approval from the State Drug Administration only last week and is now busy marketing the medicine.
5. This is because under this procedure, it is not an act of infringement to seek marketing approval.
6. Significantly these new countries have not been chosen by chance but rather for their impressive economic growth and marketing potential.
7. The amount of support among Chinese companies for the Beijing Olympic Games has taken top marketing officials by surprise.
8. Publishers can bypass stores by selling their games online, but exposure on store shelves is still an important part of game marketing.
9. Whoever decided to give the name narcissus to a flower that many of us call a daffodil obviously did not have a marketing degree.
10. Some have speculated that the act is actually a disguised marketing campaign by KFC.
noun
1. shopping at a market
e.g. does the weekly marketing at the supermarket
2. the commercial processes involved in promoting and selling and distributing a product or service
e.g. most companies have a manager in charge of marketing
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3. the exchange of goods for an agreed sum of money
Synonym: selling merchandising