1. 歌谣式：音乐式广告(musical commercials)又叫歌谣式(jingles),我们从广播和电视中听到的音乐式广告既有最优秀的,也有最烂的. 如果处理得好,音乐式广告可以获得巨大的成功,甚至超过普通的非音乐式广告. 但若处理得不好,则有可能浪费广告主的预算,
2. 可恶：-I drove it into a tree? -Never mind.|-我竟然还撞到树上? -没关系 | Jingles!|可恶 | I made it to help you, Terence. It should've worked.|我造它是为了能帮助你. 特伦斯,它本该成功的
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1. Like those jingles you can't stop humming, some bad ideas stick.
2. Huang contends that it dates back only 30 years, when two pop jingles from Hong Kong and Taiwan popularized the myth of the dragon.