1. 宜家集团：1943年,宜家集团(IKEA)由坎普拉德(Kamprad)创办于瑞典,是当今全球最大的家具生产与零售厂商. 宜家的成长轨迹折射了二次世界大战后跨国公司发展壮大的一般规律:遵循国际化战略的黄金律,在全球复制公司成功经验的同时兼顾公司文化的适应性.
1. It was not unusual to see people bring along a measuring tape and a carpenter to Ikea.
2. When Ian Duffy was first put in charge of Ikea's China stores four years ago, he spent hours at the checkout line observing customers.
3. Ikea's throwaway chic is helping convert the habits of a thrifty nation used to durable Chinese wooden furniture.
4. The president toured a commercial district run by the German corporation RAG and a distribution centre operated by the Swedish furniture giant IKEA in Dortmund.
5. The commission announced the move after it and IKEA received three reports of children becoming entangled in the cords of Roman blinds.
6. In addition, construction of IKEA's third store in China will begin in Guangzhou in the near future.
7. She was promoted to manager in Ikea's product maintenance department six months later.
8. But it's not just Ikea that is causing me to do my part to spur along the Chinese economy.
9. When the Swedish furniture giant Ikea first opened its shop in Beijing in 1999, it hoped Beijingers would embrace its Scandinavian style of minimalism.
10. " Prices decreased by about 12 per cent in the past financial year, " said IKEA China manager Ian Duffy.