1. 酒幌
1. 论文提出了两个新概念：概念一：原生态导向标识系统；导向系统在中国是一个新兴产物，原始城市中，就已出现一些以城门、酒幌、牌坊等为代表的标识，虽然它们没有作为完整构架体系通过人为设计，但是这些原始标识已构成符合当时城市发展状况的朴素意义上的系统。
The paper points out two new concepts: Concept I: Original guiding sign system Guiding system is not a newly-rising substance in China; in fact, in original cities appeared signs as city gates, bar signs, memorial archways, etc., which were not designed as a complete system, but had shaped the basic and plain system conforming to the city development of that time.
2. 几个喝醉了的农民，正在争论着，春季下旬剪羊毛，都有什么好处，Simon从他们中间挤了过去，在这酒馆招展的酒幌下，一个黑色的身影，倚着墙壁蜷缩着，Simon差点儿给绊倒。
As he squirmed through a clump of drunken farmers arguing the merits of late-season shearing, he nearly tripped over a dark figure huddled against the wall beneath the inn's swinging sign.