华而不实[huá ér bù shí]
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词典produce flowers but bear no fruits -- be flashy without substance
词典have all one's goods in the window：肤浅，华而不实，徒有虚名。
词典showy and not substantial：华而不实。
词典superficially clever：华而不实。
词典speciosity：似是而非；华而不实；外表美观；貌似有理。
华而不实[huá ér bù shí]
（比喻外表好看， 内容空虚） produce flowers but bear no fruits -- be flashy without substance; have all one's goods in the window; showy and not substantial; superficially clever:
例：市上大批新的定做的皮衣中有许多是华而不实的， 但也有一些实用的东西。
The new collections of custom furs around town reveal plenty of folderol, but there are practical things too.